Privacy policy

Last Updated: 11 August 2026

1.   Introduction

a.    This Privacy Policy explains how Ali Hamilton Limited ("we", "us", "our") collects, uses, stores and protects your personal information when you visit our website, purchase our products, contact us or otherwise interact with us.

b.    We are committed to protecting your privacy and processing your personal information fairly, lawfully and transparently in accordance with:

        i.    the UK General Data Protection Regulation (“UK GDPR”);

       ii.    the Data Protection Act 2018;

     iii.    the Privacy and Electronic Communications (EC Directive) Regulations 2003 (“PECR”); and

      iv.    any other applicable UK data protection legislation.

c.    Please read this Privacy Policy carefully alongside our Terms of Service.

2.   Who We Are

a.    Ali Hamilton Limited is the data controller responsible for your personal information.

b.    Registered Company Number: 17328515

c.    Registered Office: The Limes Horsemoor, Chieveley, Newbury, England, RG20 8XD

d.    Email: hello@aliathome.store

e.    Telephone: 01635 881584

f.     If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

3.   Personal Information We Collect

a.    Depending on how you interact with us, we may collect the following categories of personal information:

        i.    identity information: name, title (if provided);

       ii.    contact information: billing address, delivery address, email address, telephone number;

     iii.    transaction information: products purchased, order history, payment status, returns, refunds, gift card use, promotional code usage;

      iv.    payment information: payments are securely processed through our payment providers. We do not store your full debit or credit card details;

       v.    technical information: when you visit our website we automatically collect certain information including IP address, browser type, operating system, device information, referring website, pages visited, date and time or access;

      vi.    marketing information: your communication preferences, whether you have subscribed to our newsletters and your interaction with marketing emails.

4.    How We Collect Information

a.    We collect personal information:

        i.    when you place an order;

       ii.    when you contact us;

     iii.    when you subscribe to our newsletter;

      iv.    when you leave a review;

       v.    when you browse our website;

      vi.    through cookies and similar technology;

    vii.    from Shopify and our payment providers where necessary to fulfill your order.

5.   How We Use Your Personal Information

a.    We use your information to:

        i.    process and deliver your orders;

       ii.    communicate about your orders;

     iii.    provide customer support;

      iv.    process returns and refunds;

       v.    detect and prevent fraud;

      vi.    improve our website and services;

    vii.    administer promotions or competitions;

   viii.    comply with legal obligations;

      ix.    send marketing communications where permitted by law.

6.   Our Lawful Bases for Processing

a.    Under UK GDPR we must have a lawful basis for processing your personal information.

b.    We rely on the following lawful bases:

        i.    Performance of a Contract: we process your information where necessary to fulfil your order, process payment, arrange delivery, manage returns, provide customer service;

       ii.    Legal Obligation: we process information where required to comply with legal obligations, including accounting requirements, tax legislation, fraud prevention, consumer protection legislation;

     iii.    Legitimate Interests: we process information where necessary for our legitimate interests, provided these interests are not overridden by your rights. These include improving our website, preventing fraud, securing our systems, responding to enquiries, understanding customer behaviour, improving our products and services;

      iv.    Consent: we rely on your consent where required, including: sending marketing emails where consent is required, certain categories of cookies. You may withdraw your consent at any time.

7.   Marketing

a.    If you subscribe to our newsletter or have purchased from us, we may send you marketing communications where permitted under PECR.

b.    You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly.

c.    We will never sell your personal information to third parties for their own marketing purposes.

8.    Sharing Your Information

a.    We only share your personal information where necessary.

b.    Recipients may include:

        i.    Shopify (our ecommerce platform);

       ii.    payment providers;

     iii.    delivery companies;

      iv.    website hosting providers;

       v.    IT support providers;

      vi.    email marketing providers;

    vii.    analytics providers;

   viii.    professional advisers;

      ix.    regulators and public authorities where required by law.

c.    All third-party providers are required to process personal information securely and only for legitimate business purposes.

9.    International Transfers

a.    Some of our service providers, including Shopify and certain technology providers, may process personal information outside the United Kingdom.

b.    Where personal information is transferred internationally, we ensure appropriate safeguards are in place, including:

        i.    UK International Data Transfer Agreements;

       ii.    UK Addenda to the European Commission’s Standard Contractual Clause; or

     iii.    transfers to countries recognised by the UK Government as providing an adequate level of data protection.

10. Cookies

a.    Our website uses cookies and similar technologies to:

        i.    operate the website;

       ii.    remember your preferences;

     iii.    analyse website traffic;

      iv.    improve your shopping experience;

       v.    measure the effectiveness of marketing.

b.    Where required by law, we will ask for your consent before placing non-essential cookies on your device.

11. Data Retention

a.    We retain personal information only for as long as necessary.

b.    Examples include:

        i.    order information for up to six years to comply with accounting and tax obligations;

       ii.    customer enquiries for as long as necessary to resolve your query;

     iii.    marketing information until you unsubscribe or withdraw your consent.

c.    When personal information is no longer required, it is securely deleted or anonymized. 

12. Your Rights

a.    Under the UK GDPR you have the right to:

        i.    access your personal information;

       ii.    request correction of inaccurate information;

     iii.    request deletion of your information in certain circumstances;

      iv.    request restriction of processing;

       v.    object to certain processing;

      vi.    withdraw consent where processing is based on consent;

    vii.    request for your information to be transferred to another provider where applicable;

   viii.    object to direct marketing at any time.

b.    To exercise any of these rights, please contact us using the details in this Privacy Policy.

c.    We may ask you to verify your identity before responding.

13. Automated Decision-Making

a.    We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.

14. Children’s Privacy

a.    Our website is not intended for children under the age of 13.

b.    We do not knowingly collect personal information from children.

c.    If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.

15. Keeping Your Information Secure

a.    We take appropriate technical and organisational measures to protect your personal information against accidental loss, unauthorised access, alteration or disclosure.

b.    Although we use appropriate security measures, no method of electronic transmission or storage can be guaranteed to be completely secure.

16. Third-Party Websites

a.    Our website may contain links to third-party websites.

b.    We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before providing any personal information.

17. Changes to this Privacy Policy

a.    We may update this Privacy Policy from time to time.

b.    The latest version will always be published on our website with the revised “Last Updated” date.

18. Complaints

a.    If you have any concerns about how we process your personal information, please contact us first so that we can try to resolve your concerns.

b.    If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

c.    Information about the ICO and how to make a complaint can be found at: www.ico.org.uk

19. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact hello@aliathome.store.